The modules of Optimise Incentive Cloud

Manage loyalty, incentives, commerce and fulfilment in a single modular platform that integrates seamlessly with your existing systems.

optimise the computer screen to display ticket deals

Everything you need in one platform

Optimise consists of flexible building blocks that together form a powerful platform for loyalty, incentives and e-commerce. Use the modules individually or combine them into a complete solution.

Set up loyalty programmes and incentive schemes

  • loyalty programmes and rewards
  • Loyalty rules and reward programmes
  • Programme structure and segmentation
Loyalty and incentive engine featuring various customer programs, campaigns, and personalised experiences

Manage incentive offerings and catalogue

  • Gift cards, products, experiences
  • Content, availability and suppliers
  • Budget per campaign or target audience
Incentive catalogue within the loyalty and incentive platform, featuring products, points, and ordering options

Engage target audiences with campaigns and promotions

  • Launching campaigns and activations
  • behavioural and purchase triggers
  • Configuration by channel and time
Promotions and activations within the loyalty and incentive platform, including savings campaigns, special offers, and rewards

Automate communication and personalised activations

  • Email and messaging flows
  • personalised campaigns
  • Integration with CRM and marketing tools
Automated emails in the marketing automation module of Optimise, the loyalty and incentive platform

Manage orders and fulfilment of digital and physical incentives

  • Order management and status updates
  • Management of fulfilment partners
  • Digital and physical fulfilment
Orders and fulfillment within the loyalty and incentive platform, including order overview, processing, and customer portals

optimise incentives and activations with data

  • Data-driven segmentation
  • Insights into behaviour and performance
  • Real-time optimisation
Layers in a loyalty platform pyramid, from bottom to top: segmentation as the foundation, marketing automation and triggers, reward optimisation, customer retention and churn prevention, up to autonomous loyalty management as the strategic top layer

Platform and services

Platform & Design

Versatile and easy to integrate into your existing UX and interfaces.

Hosting & Compliance

Secure AWS cloud hosting with ISO 27001 certification and full GDPR compliance.

Advice & management

Strategic guidance, continuous optimisation and a single point of contact.

Built and managed by our in-house tech team

  • A single dedicated team of more than 20 specialists, all based in-house
  • Our development team optimises the Optimise platform on a daily basis
  • Solution architects design integrations with CRM, POS and e-commerce systems

“We don’t build standalone integrations; we build a scalable platform that grows with your organisation.”



– Edwin Witvoet, Director of eCommerce / CTO

Who is this relevant for?

  • Retailers who want to integrate loyalty programmes with their POS systems and online stores
  • organisations with multiple systems that want to centralise
  • Marketing teams looking to automate their campaigns

Why organisations choose Optimise

  • A single platform for loyalty, promotionsand e-commerce integrations
  • Developed and managed entirely in-house
  • Quickly integrates with existing systems and partners

Built for scalability, security and reliability

ISO 27001 Certified

Secure and fully GDPR-compliant

250+ platforms

on loyalty and incentive platforms

Over 8 million gifts per year

delivered to participants worldwide

Millions of active members

in loyalty and rewards programmes

400,000 transactions per day

processed on our platforms

90+ countries

suitable for use worldwide

How organisations use Optimise modules

Combine modules into solutions tailored to different target audiences, such as loyalty programmes, retail campaigns, B2B activations and employee platforms.

1

Loyalty programmes

Create loyalty programmes where participants earn points and choose their rewards.

2

Retail activations

Engage consumers with campaigns and incentives at the point of decision in retail and e-commerce.

3

B2B activation

Engage business audiences with targeted rewards and incentive campaigns.

4

Employee gifting

Reward employees with a flexible benefits platform and personalised incentives.

Discover the possibilities for yourself

Frequently asked questions about Optimise modules

How do Optimise's modules work together within a single platform?

The Optimise modules work together in a fully integrated flow, from activation and incentive selection to order processing and fulfilment. Data and triggers are centrally managed, ensuring seamless processes throughout.

Modules can be used either individually or in combination. You can start with a single module and expand later, depending on your needs and existing setup.

Optimise integrates with existing systems such as CRM, e-commerce platforms, POS and marketing tools. Through API integrations, the platform connects to your current IT infrastructure without requiring major changes.

The platform has a modular design and is easy to expand. New modules can be added or modified without affecting existing processes.

Yes, modules support real-time activation via event-based triggers. Incentives can be deployed immediately based on behaviour, transactions, or campaigns.

Find out how to combine the right modules

We’ll show you how Optimise integrates with your existing systems and channels, enabling loyalty, incentives and commerce to work seamlessly together.

What to expect

  • Understanding your current systems and integration options
  • Explanation of how Optimise can integrate with your platforms
  • Advice on the best next step