Recognition programmes that influence behaviour

Behaviour changes when appreciation is immediately felt. With targeted rewards, you can encourage actions at exactly the moments when they have the greatest impact.

Woman with a laptop and rewards that illustrate a loyalty programme and growth strategy

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Immediate impact on behaviour and results

Flexible recognition programmes for every objective


Behaviour changes when incentives are directly linked to action. With recognition programmes, you can drive results because every action is immediately reinforced with a relevant reward.

It all starts with one question:

What kind of impact do you want to make?

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More engagement

Motivate your target audiences immediately with targeted rewards
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Improved performance

Encourage better results by rewarding behaviour immediately
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Faster conversion

Speed up decision-making with an immediate incentive
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More engagement

Boost engagement by showing your appreciation
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Targeted influence

Target the specific behaviours that have the greatest impact

From incentive to measurable results

Rewards are only truly effective when they are directly linked to action. By strategically using incentives at the right moments, you can guide behaviour in a targeted way and make the impact immediately visible in engagement, conversion and performance.

Increase engagement and participation

Encourage the desired behaviour at the right moment by making rewards immediately available upon taking action. By linking the reward tangibly and directly to participation, you lower the barrier to entry and increase the response rate. This makes the difference between passive consideration and taking action.

Solutions

  • Instant rewards via a claims platform
  • Digital gift cards upon action
  • Instant-win mechanics

Effects

  • Increased activation
  • Greater participation
  • Faster response rates

Solutions

  • Instant rewards via a claims platform
  • Digital gift cards upon action
  • Instant-win mechanics

Effects

  • Increased activation
  • Greater participation
  • Faster response rates

Improve performance and output

Drive better results by directly linking rewards to specific targets and performance. By immediately rewarding desired behaviour, you increase motivation and focus among your target audience. This leads to greater output, higher engagement and faster achievement of goals.

Solutions

  • Target-based incentives
  • Bonuses for exceeding performance targets
  • Competitive elements

Effects

  • Improved performance
  • Higher output
  • Faster goal achievement

Solutions

  • Target-based incentives
  • Bonuses for exceeding performance targets
  • Competitive elements

Effects

  • Improved performance
  • Higher output
  • Faster goal achievement

Speed up conversion

Speed up decision-making by offering rewards at key moments of consideration. A targeted incentive provides just the right nudge to prompt action, dispelling doubts and encouraging people to make a purchase or sign up more quickly. This shortens the decision-making process and boosts conversion rates.

Solutions

  • Time-limited incentives
  • Reward for purchases
  • Extra incentive for quick action

Effects

  • Faster conversion
  • Shorter decision-making cycle
  • Higher revenue

Solutions

  • Time-limited incentives
  • Reward for purchases
  • Extra incentive for quick action

Effects

  • Faster conversion
  • Shorter decision-making cycle
  • Higher revenue

Driving behaviour

Focus on the behaviours that have the greatest impact by linking rewards to specific actions and target groups. By strategically deploying incentives, you create focus and prioritise what truly matters. This way, you use recognition programmes as an active tool to drive better commercial results.

Solutions

  • Incentives for desired behaviour
  • Segment-specific rewards
  • Data-driven insights

Effects

  • Targeted behaviour
  • Greater focus on priorities
  • Better business results

Solutions

  • Incentives for desired behaviour
  • Segment-specific rewards
  • Data-driven insights

Effects

  • Targeted behaviour
  • Greater focus on priorities
  • Better business results

Here’s how we’ll turn your challenge into a huge success

Team meeting on strategies for recognising and rewarding customers or employees

1

Strategy

We determine which behaviours you want to influence and where rewards have the greatest impact.

2

Design

We develop a recognition programme tailored to your target audience, goals and key moments.

3

Activation

We link rewards to specific actions so that behaviour is reinforced immediately.

4

Realisation

We handle the entire process, from rewards to distribution and optimisation.

Ready for success?

Customer success stories

Discover how organisations drive results with loyalty, engagement and recognition

White version of the Tempo-Team client case logo by Touch Incentive
Rewarding top talent for their loyalty and dedication
White version of the Randstad client case logo by Touch Incentive
Reward top performers with a thoughtful year-end gift
White version of the Mandemakers Family Club client case logo by Touch Incentive
Show appreciation to employees
White version of the Hoogvliet Supermarkets client case logo by Touch STERKADO
A centralised and scalable choice-based gift solution for year-end gifting
White version of the Tempo-Team client case logo by Touch Incentive
Rewarding top talent for their loyalty and dedication
White version of the Randstad client case logo by Touch Incentive
Reward top performers with a thoughtful year-end gift
White version of the Mandemakers Family Club client case logo by Touch Incentive
Show appreciation to employees

Frequently asked questions about Rewards programmes

What is a rewards programme?

A recognition programme is an incentive structure designed to encourage specific behaviours. You link rewards to actions such as sales, participation, or conversions, so that desired behaviours are immediately reinforced and repeated more often.

Reward programmes lead to higher engagement, better performance and faster conversion. By providing immediate rewards at the right moment, you shorten the time between action and results and increase output.

They work best when rewards are directly linked to specific behaviours and clear goals. Think of targets, actions, or decision points. The shorter the time between the action and the reward, the stronger the effect.

You can use digital gift cards, instant rewards, bonuses, vouchers, or experience-based incentives. The choice depends on your target audience, your objective and the moment when you want to influence behaviour.

You measure success using KPIs such as participation, engagement, conversion, output and target achievement. By linking behaviour to results, you can immediately see which incentives are most effective.

From activation to long-term loyalty

Recognition programmes have an immediate impact on behaviour. Do you want to sustain that effect over the long term? Then a loyalty programme is the next step. It builds on that initial engagement and helps you develop lasting relationships centred on repeat business, customer loyalty and brand preference.

Want to boost engagement, conversion and results?

Discover how recognition programmes can directly influence behaviour and accelerate performance.

What to expect

  • Understanding your goals and the behaviours you want to influence
  • Practical ideas for increasing engagement and conversion
  • A tailored proposal for a suitable recognition programme