Choice-based concepts that make appreciation personal

Give recipients the freedom to choose for themselves. With choice-based concepts, you increase the relevance of every reward moment and make your appreciation personal, relevant and scalable.

Life is a gift box containing the information needed to access an incentive

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Greater impact through freedom of choice

Flexible gift concepts for every audience


The value of a reward is determined by the recipient. With choice-based concepts, you let people choose what suits them best, making the recognition more meaningful and memorable.

It all starts with one question:

What do you want people to experience?

Thumbs-up icon representing appreciation

More appreciation

Let recipients choose what matters to them
Icon of hands around a heart, symbolizing loyalty and appreciation

Higher relevance

Aligns with personal preferences
Smiley icon representing a positive culture

A more impactful experience

Make the moment personal and memorable
Heart icon representing meaningful moments

Greater satisfaction

Prevent mismatches and boost appreciation
Icon of a group with a heart representing employee engagement

Scalable personalisation

Offer freedom of choice without adding complexity

Our choice-based concepts in practice

Two flexible solutions to make choice simple and scalable.

Sterkado Choice Voucher

With Sterkado Choice Voucher, you give recipients complete freedom within a personalised environment. Through a dedicated webshop, they can choose from a wide range of gifts, experiencesand gift cards. Ideal for moments where experience and appreciation are key

Here's how it works

  • Personalised gift card with access to a dedicated webshop
  • Choose from over 1,500 gifts, experiencesand cards
  • Personalised environment and communication

What it delivers

  • More redemptions
  • Greater appreciation
  • A more impactful experience

Here's how it works

  • Personalised gift card with access to a dedicated webshop
  • Choose from over 1,500 gifts, experiencesand cards
  • Personalised environment and communication

What it delivers

  • More redemptions
  • Greater appreciation
  • A more impactful experience

Select Gift Card

The Select Gift Card gives recipients the freedom to choose from a wide range of stores and categories. It’s an accessible and scalable solution for large audiences and a variety of occasions.

Here's how it works

  • Redeemable for gift cards from various brands
  • Fully digital and easy to distribute
  • Quick to deploy at scale

What it delivers

  • User-friendly
  • Ready to use
  • Widely applicable

Here's how it works

  • Redeemable for gift cards from various brands
  • Fully digital and easy to distribute
  • Quick to deploy at scale

What it delivers

  • User-friendly
  • Ready to use
  • Widely applicable

Here’s how we’ll turn your challenge into a huge success

Team meeting on strategies for recognising and rewarding customers or employees

1

Strategy

We determine which audiences and moments benefit most from offering freedom of choice.

2

Design

We recommend the concept that best fits your needs and how to implement it.

3

Details

We tailor the platform, product range and communication to best suit your target audience.

4

Realisation

We take care of the entire process, from distribution to support and optimisation.

Ready for success?

Customer success stories

Discover how organisations drive results with loyalty, engagement and recognition

White version of the Tempo-Team client case logo by Touch Incentive
Rewarding top talent for their loyalty and dedication
White version of the Randstad client case logo by Touch Incentive
Reward top performers with a thoughtful year-end gift
White version of the Mandemakers Family Club client case logo by Touch Incentive
Show appreciation to employees
White version of the Hoogvliet Supermarkets client case logo by Touch STERKADO
A centralised and scalable choice-based gift solution for year-end gifting
White version of the Tempo-Team client case logo by Touch Incentive
Rewarding top talent for their loyalty and dedication
White version of the Randstad client case logo by Touch Incentive
Reward top performers with a thoughtful year-end gift
White version of the Mandemakers Family Club client case logo by Touch Incentive
Show appreciation to employees

Frequently asked questions about choice-based concepts

What is a choice-based concept?

A choice-based concept is a reward solution that allows recipients to choose from a variety of rewards. This ensures that the rewards better align with personal preferences, thereby increasing their perceived value and impact.

Choice-based incentives increase the perceived value of a reward. Because people make their own choices, they perceive greater value and are more likely to be satisfied. This leads to higher engagement and increased usage.

Choice-based concepts are suitable for a variety of target audiences and occasions, such as incentives, campaignsand employee gifting. Freedom of choice is particularly effective when preferences vary.

You typically see higher participation rates, greater redemption ratesand a more positive response to rewards. In addition, you reduce complexity because a single concept can serve multiple target audiences.

By using a centralised rewards structure and a flexible offering. This allows you to maintain control over costs and setup, while giving users maximum freedom of choice.

Bring choice-based concepts to life

Want to implement choice-based concepts without complexity? STERKADO, part of the Touch Group, develops and implements scalable choice-based solutions that allow you to personalise your rewards and appreciation. From reward selection to full implementation, tailored to your target audience and objectives.

Want to make your appreciation more personal and relevant?

Discover how you can use choice-based concepts to maximize the impact of your rewards.

What to expect

  • Understanding your target audience and key moments
  • Advice on choosing the right choice-based concept
  • A clear proposal for setup and implementation