In B2B, the brand with the highest priority wins. Strategic B2B activations help you capture the immediate attention of partners and sales teams. This allows you to secure a larger share of wallet, accelerate product adoptionand drive revenue growth.
Revenue growth in B2B is driven by the daily decisions of partners and sales teams.. Whoever determines the focus determines what gets sold. Influence these decisions with impactful B2B activations.
It all starts with one question:
What kind of impact do you want to make?
Accelerate channel development with targeted sales incentives for dealers and partners. By offering immediate incentives for initial purchases and listings, your proposition will instantly gain priority within the channel.
Solutions
Effects
Solutions
Effects
Influence what partners sell by offering incentives tied to providing active advice to end customers. You can increase turnover in the channel by directly motivating salespeople to choose your brand.
Solutions
Effects
Solutions
Effects
Strengthen long-term partnerships by consistently rewarding positive behaviour. By fostering a lasting connection between partners and your brand, you raise the bar for competitors and secure a larger share of their total procurement.
Solutions
Effects
Solutions
Effects
Boost the impact of your sales channel by linking expertise and performance to targeted incentives. A well-informed partner sells with greater confidence and achieves higher conversion rates.
Solutions
Effects
Solutions
Effects
1
We translate your business objectives into a campaign where the target audience, incentives and timing all align.
2
Using our custom-built campaign platform, we manage registration, participationand campaigns.
3
We select incentives that are tailored to your target audience and campaign, ranging from premium brands and gift cards to experiential rewards.
4
We handle everything from start to finish: from incentive procurement and inventory management to shipping and support.
Ready for success?
Discover how organisations drive results with loyalty, engagement and recognition
B2B activation involves using incentives to strategically influence the behaviour of dealers, resellers, or partners. You reward actions such as purchasing, sales, or lead registration. This allows you to determine what takes priority within the channel and what is actually sold.
You use B2B activation when you want to change behaviour within your sales channel. For example, during a product launch, when sell-out is low, when partner activity is limited, or when your share of wallet is declining. Incentives give partners a direct reason to prioritize your brand.
B2B activation is short-term and focused on specific behaviours, such as driving additional sales or rapid distribution. A loyalty programmes is long-term and focused on building lasting customer relationships. In practice, they reinforce each other: activation drives spikes in activity, while loyalty ensures continuity.
You’ll often see the first results within a few weeks. These might include larger initial orders, more product registrations, or active participation from partners. Long-term effects, such as higher sell-out rates and brand preference, build up over time with repeated activations.
Effective engagement starts with a single, clear behavioural goal. Pair it with a simple incentive, make participation easyand give partners immediate insight into their progress. programmes that are simple and transparent are demonstrably used more often.
What to expect
