Local marketing helps you build visibility and brand recognition in the area around your store. It shows that you’re part of the community. Strong local campaigns increase engagement and encourage repeat visits.
Local growth happens when you become part of the neighborhood’s daily routines. With local marketing, you focus on brand recognition and repeat business, ensuring that customers not only walk in but also keep coming back.
It all starts with one question:
What kind of impact do you want to make?
Every neighborhood has something to be proud of—from its history and local heroes to events that bring people together. By translating this into visible campaigns in and around your store, you make your store an integral part of the neighborhood. Consider a historical scrapbook, local tiles, or shopping bags featuring a local design. By consistently showcasing this local pride, you increase engagement, build brand recognition, and become the go-to store in the neighborhood.
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Make your store a staple in the neighborhood by partnering with local organizations and initiatives. Support local clubs and show that you care about what’s going on in the community.
With concepts like My Club Stars and B’tjes, you not only increase your visibility but also actively engage members and their families with your store. From sports clubs to scouting and theater groups: they make up a large and loyal portion of your customer base.
Through these partnerships, you build trust, attract new customers, and strengthen your ties with the neighborhood. This is how you make your store a fixture in the community.
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Reward your customers and build loyalty with loyalty programmes for leading brands. You’ll encourage customers to shop at your store more often and make more targeted purchases.
This not only boosts customer loyalty but also increases the average spend per customer. And best of all: you give customers a clear reason to keep choosing your store.
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Everyone loves to win, right? Especially when it’s easy and accessible to participate. In-store promotions give customers a fun experience. This creates extra buzz in the store, attracts new customers, and rewards your regulars. By linking the in-store experience to online promotions, you engage customers even when they’re not in the store and amplify the impact.
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We translate your local objectives into an approach that aligns with the neighborhood, the target audience and the moments that matter.
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We develop activations and campaigns that are tailored to the local context and resonate with the community.
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We bring the campaign to life through loyalty programmes, community initiativesand in-store experiences that engage customers.
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We handle the entire process, from materials and communication to on-site support.
Ready for success?
Discover how organisations drive results with loyalty, engagement and recognition
Local marketing focuses on building visibility, brand recognitionand connections within a specific region. You use it when you want to consistently increase foot traffic and become part of the daily routine of customers in the neighborhood.
You build a community by actively engaging with local initiatives, organizations, and interests. Think of fundraising campaigns, sponsorship programs, or partnerships with clubs. By staying relevant to your target audience’s daily lives, you foster engagement and loyalty.
Local marketing encourages repeat visits through recognizable and recurring concepts. For example, loyalty or seasonal campaigns that motivate customers to come back more often. By maintaining a consistent presence, you become part of their regular routines.
Local marketing directly addresses the customer’s context. It responds to local preferences, current eventsand community engagement. As a result, communication feels more relevant and personal, which builds trust and increases goodwill.
You measure effectiveness using KPIs such as repeat visits, average spend, campaign participation, and local visibility. Indirect indicators such as engagement, community growth, and brand preference in the region also provide insight into the impact.
Real impact in the community isn’t achieved through a one-off campaign, but through an approach that remains visible and is woven into your customers’ daily lives. Touch Local Loyalty, part of the Touch Group, develops and implements local marketing concepts that align with the daily lives of your target audience. From loyalty programmes and community campaigns to in-store activations. This way, you build brand recognition, engagement, and a customer base that consciously chooses you time and again.
Discover how targeted local marketing can help you attract more visitors, boost engagement, and keep customers coming back.
What to expect
