Essent Home Advantage

How can we set up a loyalty program for Essent that makes customers feel more valued, encourages sustainable choices, and helps us retain customers and improve the NPS score?

Reduced churn

The combination of Essent Benefits and Touch Benefits reduces customer churn.

Increased visitor numbers

High visitor traffic and order volumes on the Thuisvoordeel Shop and the Essent Keuze Cadeau platform.

Higher NPS score

A significant increase in the NPS score and a decrease in the churn rate.

High participation rate

More than 850,000 customers have already signed up.

The approach for Essent

We created a single central hub where we bring together all the benefits for Thuisvoordeel customers. A clear, attractive space where everything comes together and where customers can immediately see what the programme offers them. In this hub, we combine Essent Benefits—such as discounts on electricity and savings credits—with the power of Touch Benefits. Think of various year-round offers, surprising micro-gifting campaignsand exclusive customer days. In this way, we’re building a comprehensive and ongoing benefits programme that not only adds value but also remains continuously relevant and engaging.

The Role of Touch Benefits (Micro-Gifting)

As part of the Essent Thuisvoordeel Cadeau programme, we create a personal and meaningful connection with our customers at specific times throughout the year:

Twice a year
Birthday & Welcome
Relatively small budget
Sourcing of various relevant incentives (digital and physical)
Handling all aspects of fulfilment and customer service
More than 850,000 gifts shipped each year

organisation of exclusive customer days

Through exclusive customer days, we create a unique experience and strengthen our relationship with Essent customers. Consider, for example, a unique Essent weekend at Efteling and Beekse Bergen, made possible by our strong position with these parks thanks to our volume (including through Albert Heijn). We offer Essent customers an exclusive deal and handle all on-site operations entirely, including processing and ticket sales via the Hub.