loyalty programmes that build value

Growth stems from behaviour that is repeated over time and evolves. A loyalty programme allows you to systematically reward that behaviour, thereby increasing customer retention, spending and engagement.

Gifts, trophiesand rewards as visuals for a loyalty programme

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From the first interaction to lasting loyalty

loyalty programmes that systematically reward behaviour


True loyalty develops when people feel recognised and valued. loyalty programmes help you build that value over time, turning participants into loyal ambassadors.

It all starts with one question:

What kind of impact do you want to make?

Icon of a person with a circular arrow for employee retention

Higher retention rates

Make sure customers, partners, or employees keep coming back
Shopping cart icon to encourage higher spending

Higher spending

Drive greater value per interaction or transaction
Icon of a group with a heart representing employee engagement

More engagement

Strengthen the relationship by systematically rewarding behaviour
Icon of circled arrows around a gift for reuse

More use

Enable recurring use of products or services
Chat icon with a heart, symbolizing a long-term customer relationship

Long-term relationship

Build lasting relationships by adding value

From strategy to tangible results

A strategy only has an impact when it is translated into action. loyalty programmes make all the difference: they provide focus, drive action and systematically build stronger customer relationships on the sales floor.

Reduce churn and increase retention

Prevent customer churn by building value in your relationships with customers, employees and partners. By systematically rewarding positive behaviour, you create a natural barrier to the competition and stabilise your revenue. The more someone invests, the greater the value they build up and the less appealing it becomes to switch.

Solutions

  • Point systems with cumulative value
  • Rewards for repetitive behaviour
  • Loyalty levels with status

Effects

  • Fewer customers switching to competitors
  • Higher retention rate
  • Stable revenue base

Solutions

  • Point systems with cumulative value
  • Rewards for repetitive behaviour
  • Loyalty levels with status

Effects

  • Fewer customers switching to competitors
  • Higher retention rate
  • Stable revenue base

Increase customer lifetime value

Build the value of the relationship by strategically managing spend, frequencyand duration. By offering tiered benefits, you can encourage participants to increase their order value and maintain a long-term, active relationship.

Solutions

  • Tiering based on spending
  • Rewards for higher order values
  • Increasing rewards per level

Effects

  • Higher CLV
  • Higher revenue per participant
  • Long-term commitment

Solutions

  • Tiering based on spending
  • Rewards for higher order values
  • Increasing rewards per level

Effects

  • Higher CLV
  • Higher revenue per participant
  • Long-term commitment

Increase engagement and active use

Keep your target audience engaged with relevant incentives and make using your programme part of their routine. By rewarding interaction, you create a steady stream of touchpoints that reinforce brand preference.

Solutions

  • Rewards for interactions
  • Gamification and challenges
  • Temporary activations

Effects

  • Greater engagement
  • Increase in active use
  • More touchpoints

Solutions

  • Rewards for interactions
  • Gamification and challenges
  • Temporary activations

Effects

  • Greater engagement
  • Increase in active use
  • More touchpoints

Guiding behaviour and commercial focus

Direct participants toward the actions that yield the greatest commercial returns. Whether it’s promoting key products or capitalizing on specific campaign opportunities, you’re in control of customer behaviour.

Solutions

  • Incentives on featured products
  • Time-limited campaigns
  • Personalised rewards

Effects

  • Direct sales management
  • Accelerated behavioural change
  • Commercial predictability

Solutions

  • Incentives on featured products
  • Time-limited campaigns
  • Personalised rewards

Effects

  • Direct sales management
  • Accelerated behavioural change
  • Commercial predictability

Here’s how we’ll turn your challenge into a huge success

Kevin Martens is working on a loyalty strategy using Post-its and a whiteboard

1

Strategy

We translate your objectives into a loyalty programme that systematically enhances customer behaviour, retention and Customer Lifetime Value.

2

Platform

Our loyalty platform manages registration, customer behaviour and rewards all in one place, offering real-time insights and integrations with your systems.

3

Rewards

We use incentives that are tailored to your target audience and directly contribute to engagement and repeat business.

4

Optimisation

We analyse behaviour, conduct tests and make adjustments. This ensures your programme remains relevant and its impact continues to grow.

Ready for success?

Customer success stories

Discover how organisations drive results with loyalty, engagement and recognition

White version of the Essent client case logo by Touch Incentive
A single central hub where we bring together all the benefits for Essent customers
White version of the KLM client case logo by Touch Incentive
Personalised benefits and rewards
White version of the Juncker Plus loyalty programme client case logo by Touch Incentive
Fostering engagement and loyalty among bicycle parts dealers
White version of the Remeha logo from the Touch Incentive customer case study
Loyalty programme for installers of boilers and heat pumps
White version of the Essent client case logo by Touch Incentive
A single central hub where we bring together all the benefits for Essent customers
White version of the KLM client case logo by Touch Incentive
Personalised benefits and rewards
White version of the Juncker Plus loyalty programme client case logo by Touch Incentive
Fostering engagement and loyalty among bicycle parts dealers

Frequently asked questions about loyalty programmes

What is a loyalty programme?

A loyalty programme is a systematic approach that rewards customers, partners, or employees for repeat behaviour. By building value over time, you encourage retention, engagement and long-term relationships.

A loyalty programme is particularly useful when a significant portion of your revenue depends on repeat customers, partners, or members. By investing strategically in this group, you can encourage repeat business, increase customer value and create greater stability in your financial results.

A promotion or marketing campaign is temporary and designed to have an immediate impact. A loyalty programme is ongoing and designed to foster long-term behaviour. While a campaign creates spikes in activity, a loyalty programme builds long-term value and repeat business.

loyalty programmes lead to higher customer retention, more repeat purchases and higher spending per customer. They also strengthen customer engagement and brand preference, helping to build longer-lasting relationships.

Participants are rewarded for desired behaviour, such as making purchases, using the service, or interacting with it. These rewards build value, for example, through points, status, or benefits, which encourages repeat engagement.

Why activation is often the first step toward loyalty

A strong loyalty programme often starts with momentum. Without an active target audience, there’s little to build loyalty around. With a targeted activation strategy, you first build engagement and reach and then systematically work to improve retention.

TIP: Use activation campaigns within your existing programme to re-engage inactive participants and boost engagement.

From the first interaction to lasting loyalty?

Discover how a loyalty programme can help you strengthen relationships and turn participants into loyal ambassadors.

What to expect

  • We'll assess your goals and current situation
  • We'll discuss how to increase retention and engagement
  • You will receive a detailed proposal for a suitable programme