Loyalty and retention as a growth strategy

Increase retention and encourage repeat engagement with a loyalty strategy that drives behaviour. Strengthen relationships and build lasting connections with customers, employees and partners.

Woman with a laptop and rewards that illustrate a loyalty programme and growth strategy

Where is your greatest growth opportunity?

Choose your path to stronger loyalty

The right loyalty strategy depends on your goals and audience.
No one-size-fits-all solutions, just a tailored approach. Discover how loyalty programmes, reward programmes and loyalty fulfilment drive consistent behaviour and increase engagement.

Strategic partnership

Build lasting relationships with customers, partners and employees by consistently recognising and rewarding them.

  • Turn participants into ambassadors
  • Increase retention and reduce churn
  • Strengthen brand preference
Encourage behaviour

Encourage repeat business from consumers, dealers, or teams with a clear and motivating rewards programme.

  • Turn interest into action
  • Encourage repeat behaviour
  • Boost engagement and growth
Scalable rewards

Make rewards and incentives easy to scale with our fulfilment platform and extensive partner network.

  • Access to a wide range of products
  • Full-service logistics solutions
  • Fast and reliable delivery

Why invest in loyalty?

Loyalty is not a byproduct, but a strategy. Many organisations invest in it, but don’t fully unlock its potential.

Organisations that take a strategic approach to loyalty build stronger relationships and encourage repeat behaviour. This helps reduce churn, increase value per relationshipand gain deeper insights into behaviour and preferences.

These are signs you’re missing out on loyalty opportunities

  • Engagement drops significantly after the initial activation
  • A generic programme causing engagement to gradually decline
  • High participation, but not enough truly active ambassadors.
  • Losing valuable time on error-prone, manual fulfilment
  • Complexity that limits international scalability


Sound familiar? Then you’re likely leaving value on the table. Discover your biggest loyalty opportunity in a free consultation.

Toon van Gastel develops a loyalty strategy using planning and the loyalty business canvas

“Touch Incentive helps us with a variety of tasks, including organising our customer appreciation days at Beekse Bergen and Efteling. From ticket sales to proactively brainstorming activation ideas, they’re always one step ahead and take care of everything for us.”

Irma van Woezik
Essent

When should you implement a loyalty strategy?

For customers

Increase customer lifetime value

Turn buyers into loyal fans by focusing on repeat purchases and brand preference.

For employees

Build a high-performance culture

Boost engagement, reduce turnoverand reward high-impact performance.

For partners

Activate your sales channel

Get a handle on indirect sales and focus on the right priorities and products.

Turning challenges into success with loyalty and incentives

Kevin Martens is working on a loyalty strategy using Post-its and a whiteboard

1

Strategy

We translate your goals into a high-impact loyalty strategy—a well-thought-out plan in which your target audience, incentives and activation efforts reinforce one another.

2

Platform

Take control of your results with our loyalty platform. We manage your loyalty programme, providing you with real-time insights into customer behaviour and ROI.

3

Fulfilment

We select the best incentives and take care of the entire fulfilment process. From delivery to professional customer support.

4

Optimisation

Get more out of your programme by continuously optimizing it. Based on data and insights, we adjust our approach to behaviour and results.

Ready to boost customer loyalty?

Frequently asked questions about loyalty and retention

For which organisations is a loyalty strategy suitable?

A loyalty strategy works for organisations that want to build long-term relationships. Think of companies with repeat customers, partners, dealers, or members. Loyalty helps increase engagement and repeat business and enhances the value of each target group.

Loyalty and retention are often used interchangeably, but they do not mean the same thing. Retention is about keeping customers, partners, or employees. Loyalty goes a step further: it involves fostering preference, engagement and repeat business.

Loyalty is fostered through relevant rewards, personal recognitionand consistent interaction. By highlighting and rewarding desired behaviour, you encourage participation and repeat engagement. loyalty programmes and activation campaigns help build engagement step by step.

An effective loyalty strategy evolves alongside new target audiences, marketsand objectives. This requires a flexible platform, smart segmentationand a scalable range of incentives. This ensures the program remains manageable and ready to scale up.

We start with a no-obligation consultation to clarify your goals and target audience. We then develop a customized loyalty strategy, supported by our loyalty and incentive platform and our range of incentives. This allows you to work step by step toward a scalable and effective program.

Why activation is often the first step toward loyalty

A strong loyalty programmes often starts with momentum. Without activation, there’s little to build on. With a targeted activation strategy, you first build reach and engagement and then continue to build loyalty and retention.

Tip: Use activation campaigns within existing programs to re-engage participants and increase engagement.

Ready to get the most out of your relationships?
Discover how loyalty and incentives can help you activate, engage and grow your audience.

What to expect

  • We get to know your organisation and your specific challenge
  • We discuss opportunities for loyalty and incentives
  • You’ll receive a tailored, no-obligation proposal outlining the next steps