One platform for loyalty, incentives and commerce

Manage campaigns, rewards and loyalty programmes in a single scalable loyalty and incentive platform. From initial activation to long-term loyalty, fully integrated with your systems and channels.

Visual representation of a loyalty and incentive platform featuring products, rewards and digital interaction

Trusted by leading organisations

Optimise Incentive Cloud

How Optimise brings loyalty, incentives and commerce together

Many organisations rely on separate campaigns, tools and processes. Optimise brings everything together in one loyalty and incentive platform, where campaigns, rewards and programmes are centrally managed. This allows you to drive behaviour, results and engagement across all channels. Here’s a selection of the possibilities:

Strategic partnership

Manage savings, rewards and redemptions all on a single scalable platform.

Engage consumers

Engage consumers with retail campaigns and promotions.

Channel control

Engage business audiences with targeted incentives.

Appraise immediately

Reward employees with gifts and exclusive perks.

How Optimise works

The loyalty and incentive platform explained in 60 seconds

Flexible modules for loyalty, commerce and content

API-first and headless, designed for maximum flexibility and integration

Structure

Configure loyalty programmes, promotions, ticketing and incentive mechanisms from a single environment.

  • Loyalty programmes and rewards
  • Promotions and activations
  • Segmentation and loyalty mechanisms
Technology

Manage your catalogue, orders and fulfilment for both digital and physical incentives within one platform.

  • Catalog and pricing management
  • Order management
  • Digital and physical fulfilment
Contents

Access to an extensive incentive catalogue with A-brands, gift cards and experiences.

  • 1,500+ premium brands
  • 50+ gift cards
  • 300+ day trips and activities

From strategy to activation in action

Touch Incentive's e-commerce team is in discussions regarding its own loyalty and e-commerce cloud solution.

1

Strategy

We start by looking at your goals, target audience and data. This helps us determine where and how we can influence behaviour and results.

2

Activation

With Optimise, we roll out campaigns and triggers across all channels. From promotions to loyalty programs, everything is managed centrally.

3

Incentives

Incentives are automatically tailored to behaviour and context. This allows us to offer relevant rewards at the right time.

4

Optimisation

We analyse performance and make continuous adjustments. This allows us to consistently achieve better results from our campaigns and programmes.

Ready for success?

How organisations use Optimise

Discover how organisations drive results with loyalty, engagement and recognition

White version of the Essent client case logo by Touch Incentive
A single central hub where we bring together all the benefits for Essent customers
White version of the Albert Heijn client case logo by Touch Incentive
Engaging millions of customers with a summer getaway campaign
White version of the Tempo-Team client case logo by Touch Incentive
Rewarding top talent for their loyalty and dedication
White version of the KLM client case logo by Touch Incentive
Personalised benefits and rewards
White version of the Essent client case logo by Touch Incentive
A single central hub where we bring together all the benefits for Essent customers
White version of the Albert Heijn client case logo by Touch Incentive
Engaging millions of customers with a summer getaway campaign
White version of the Tempo-Team client case logo by Touch Incentive
Rewarding top talent for their loyalty and dedication

Why organisations choose Optimise

1

Incentive-first platform

Designed for campaigns such as loyalty programmes and promotions, where incentives are directly linked to behaviour and results.

2

Thousands of incentives available immediately

Instant access to a wide range of incentives without the need to maintain your own inventory or deal with complex management.

3

Omnichannel-ready

Can be used in campaigns and programmes within online stores, appsand retail environments. Or as a standalone solution, depending on your business objectives.

4

API-first and headless architecture

Integrates seamlessly with existing IT environments, POS systemsand e-commerce platforms. Discover how our integrations fit into your IT environment.

5

AI-driven incentive optimisation

optimises incentives and campaigns based on data, behaviour and performance. With smart modules, you can tailor rewards and activations in real time to behaviour, target audience and channel.

Discover the possibilities for yourself

Ready to get the most out of your relationships?
Discover how loyalty and incentives can help you activate, engage and grow your audience.

What to expect

  • We get to know your organisation and your specific challenge
  • We discuss opportunities for loyalty and incentives
  • You’ll receive a tailored, no-obligation proposal outlining the next steps