Remeha

As a manufacturer of sustainable heating and hot water solutions, how can Remeha establish itself as the preferred choice among professionals in the plumbing and heating industry?

Database growth

Remeha has built up a high-quality database of installers that continues to grow year after year.

Contribution to goals

For Remeha, the programme makes a significant contribution to sales, marketing and operational goals.

Redemption

The programme has a very high volume of point issuance and redemption.

Data capture

Every year, more Remeha units are being registered by a growing number of installers.

Touch approach

Our approach focuses on driving registration, loyalty and engagement within the My Remeha incentive programmes. When purchasing a boiler or heat pump, installers receive information on how to easily register it via the My Remeha Portal. This allows Remeha to get to know installers and understand market trends, information they would otherwise not have access to, since Remeha units are typically purchased through wholesalers.

For every registered Remeha unit, installers immediately receive points that can be redeemed for items in the gift shop, such as gadgets, family outings, professional tools, or Remeha units, starting from the very first registration. Of course, you can also save up your points.

In the spring and fall, we reinforce this with incentive campaigns, in which installers can complete challenges by registering additional Remeha units. We re-engage inactive installers through targeted email campaigns and by strategically leveraging expiring points.