When purchasing a boiler, installers receive information to register the boiler on the My Remeha Portal. The installer immediately receives a reward in the form of points for each registered boiler.
After just a few registrations, numerous items can be ordered in the gift shop, including gadgets, outings for the whole family or even new boilers and professional tools. Thanks to the success of the program, Remeha increasingly rewards customers with points for other promotions, such as the newsletter opt-in or participation in satisfaction surveys.
In addition, there is an extra activation with the ‘Definitely Win’ campaign; installers are rewarded with additional prizes when they register Remeha products. Normally, Remeha used the Primera Gift Card for this campaign. Now we have shown Remeha that the use of tangible gifts with experiential value has a greater impact. The prizes mainly include gadgets, wannahaves and gift cards.