REMEHA
How can Remeha, as a manufacturer of central heating boilers, create a preferential position among professionals in the installation sector?
The Touch Approach

When purchasing a boiler, installers receive information to register the boiler on the My Remeha Portal. The installer immediately receives a reward in the form of points for each registered boiler.

After just a few registrations, numerous items can be ordered in the gift shop, including gadgets, outings for the whole family or even new boilers and professional tools. Thanks to the success of the program, Remeha increasingly rewards customers with points for other promotions, such as the newsletter opt-in or participation in satisfaction surveys.

In addition, there is an extra activation with the ‘Definitely Win’ campaign; installers are rewarded with additional prizes when they register Remeha products. Normally, Remeha used the Primera Gift Card for this campaign. Now we have shown Remeha that the use of tangible gifts with experiential value has a greater impact. The prizes mainly include gadgets, wannahaves and gift cards.

Primary Goals
  • Enriching CRM profiles
  • Building and maintaining relationships with end customers (installers)
Results
  • Remeha has built a qualitative database that grows year on year
  • The program contributes significantly to sales and marketing as well as operational objectives
  • The program has a very high turnover rate in issuance and redemption of points, which indicates a high relevance of the program
  • The ‘Definitely Win’ campaign turned out to be a resounding success! During the promotional period (from October 2021 to January 2022), more than 18,000 extra prizes were given away

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