Reward programmes that encourage repeat behaviour

Behaviour changes as soon as something of value is built up. A smart reward mechanism encourages repeat participation and reduces the likelihood that participants will drop out or switch to another programme.

Visual savings program featuring a piggy bank, gifts, and rewards

Trusted by 250+ leading organisations

Motivate behaviour through reinforcement and rewards

Reward programmes that keep rewarding you


Behaviour shifts when people invest. Reward programmes build momentum, keeping participants coming back until they reach their reward.

It all starts with one question:

What kind of impact do you want to make?

Circle-and-arrow icon for higher purchase frequency

Higher frequency

Encourage customers to come back more often by letting them save up for a reward
Shopping cart icon to encourage higher spending

Higher spending

Increase the purchase value by linking savings to thresholds
Icon of a person with a star for active participation

Active participation

Keep participants engaged by making their progress visible
Icon of a piggy bank for savings goals

Achieving savings goals

Encourage participants to keep saving until they reach the reward
Door icon with an arrow to reduce customer churn

Reduced churn

Prevent dropouts by preserving accumulated credit

From behavioural goal to smart rewards programme

Do you want customers to return more often, spend more, or reduce churn? Translate that goal into a points mechanic with clear rewards and visible progress, creating a continuous incentive to stay engaged.

Increase purchase frequency

Encourage customers to return more often by linking saving to tangible rewards and visible progress. By introducing intermediate milestones and small rewards, you create a continuous incentive to purchase again sooner and reach their savings goal.

Solutions

  • Savings promotions per purchase
  • Collect stamps or digital points
  • Reward for a full loyalty card

Effects

  • Higher purchase frequency
  • Shorter time between purchases
  • More store visits

Solutions

  • Savings promotions per purchase
  • Collect stamps or digital points
  • Reward for a full loyalty card

Effects

  • Higher purchase frequency
  • Shorter time between purchases
  • More store visits

Increase spending at any given moment

Increase spending by linking savings to minimum purchase amounts and bundles that offer added value. Customers are encouraged to spend just a little more to earn points faster or unlock a reward.

Solutions

  • Saving starting from a spending threshold
  • Bonus points for higher spending
  • Bundle promotions with savings benefits

Effects

  • Higher average spending
  • More items per purchase
  • Growth in revenue per transaction

Solutions

  • Saving starting from a spending threshold
  • Bonus points for higher spending
  • Bundle promotions with savings benefits

Effects

  • Higher average spending
  • More items per purchase
  • Growth in revenue per transaction

Encouraging participation and progress

Keep participants active by making progress visible and continuously bringing them closer to their savings goals. By providing clear feedback and regular activation, the programme remains relevant and participants feel motivated to continue saving.

Solutions

  • Digital loyalty cards with progress tracking
  • Intermediate rewards
  • Reminder and activation moments

Effects

  • Greater active participation
  • Fewer absences during the campaign
  • More completed loyalty cards

Solutions

  • Digital loyalty cards with progress tracking
  • Intermediate rewards
  • Reminder and activation moments

Effects

  • Greater active participation
  • Fewer absences during the campaign
  • More completed loyalty cards

Preventing dropout and withdrawal

Prevent participants from dropping out by keeping their accumulated savings visible and relevant until their savings goal is reached. The feeling of losing something if they stop increases their motivation to stay active and return.

Solutions

  • Preservation of accumulated value
  • Extension of the savings period
  • Reactivation with bonus points

Effects

  • Fewer dropouts
  • Higher completion rate
  • More redeemed rewards

Solutions

  • Preservation of accumulated value
  • Extension of the savings period
  • Reactivation with bonus points

Effects

  • Fewer dropouts
  • Higher completion rate
  • More redeemed rewards

Here’s how we’ll turn your challenge into a huge success

Colleagues work together on loyalty and incentive projects at their desks in the office

1

Strategy

We translate your goals into a loyalty programme that encourages repeat behaviour and increases customer value.

2

Platform

Our loyalty platform centrally manages savings goals, pointsand rewards, providing real-time insights and integrations.

3

Rewards

We use incentives that are tailored to your target audience and directly contribute to engagement and repeat business.

4

Optimisation

We analyse behaviour and continuously optimize, ensuring your savings programme continues to perform.

Ready for success?

Customer success stories

Discover how organisations drive results with loyalty, engagement and recognition

White version of the Essent client case logo by Touch Incentive
A single central hub where we bring together all the benefits for Essent customers
White version of the KLM client case logo by Touch Incentive
Personalised benefits and rewards
White version of the Juncker Plus loyalty programme client case logo by Touch Incentive
Fostering engagement and loyalty among bicycle parts dealers
White version of the Remeha logo from the Touch Incentive customer case study
Loyalty programme for installers of boilers and heat pumps
White version of the Essent client case logo by Touch Incentive
A single central hub where we bring together all the benefits for Essent customers
White version of the KLM client case logo by Touch Incentive
Personalised benefits and rewards
White version of the Juncker Plus loyalty programme client case logo by Touch Incentive
Fostering engagement and loyalty among bicycle parts dealers

Frequently asked questions about reward programmes

What is a reward programme?

A rewardsprogramme is a loyalty mechanic in which customers, employees, or partners collect points, stamps, or credits through purchases or actions. By saving toward a reward, you encourage repeat behaviour and engagement.

Participants save with every purchase or action toward a specific goal, such as a product, discount, or experience. Progress is visible, creating motivation to continue saving and return.

Because every purchase contributes to a savings goal, it gives customers a reason to buy again sooner. Customers want to reach their reward, so they return more often.

By introducing saving thresholds, such as bonus points for a minimum purchase amount or bundled offers. This motivates customers to spend more per visit.

A successful reward programme has clear savings goals, attractive rewards and visible progress. In addition, strategic timing and engagement opportunities help keep participants engaged and reduce the likelihood of them dropping out.

Looking to increase repeat behaviour and loyalty?

Discover how a smart loyalty programme can encourage customers to return more often, spend moreand prevent them from leaving.

What to expect

  • We’ll explore what behaviours you want to encourage
  • We demonstrate how a points programme supports this in practice
  • You will receive a tailored proposal for the next step