- Over 25 years of experience
- Full-service loyalty partner
- Proprietary loyalty and e-commerce platform
Seamlessly integrate the platform with your IT infrastructure, sales channels and partners and engage every target audience from a single platform.
Thanks to an API-first and headless architecture, Optimise connects your entire IT landscape into a single scalable platform, without the need for complex custom development projects. This allows you to integrate loyalty, incentives and commerce directly with your existing environment.
Integrate incentives directly into your online store and checkout process
Activate promotions and incentives online and in-store via point-of-sale systems
Link campaigns and data to your CRM and automation tools
Integrate loyalty and incentive programmes with existing programmes
Process payments and transactions using existing payment solutions
Expand your offerings with gift cards, productsand experiences
Integrations with leading platforms, systemsand partners
Customizable and XML -configurable
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Parks and Hotels
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POS & Self-Scan Integrations
“We don’t build standalone integrations; we build a scalable platform that grows with your organisation.”
– Edwin Witvoet, Director of eCommerce / CTO
Combine modules into solutions tailored to different target audiences, such as loyalty programmes, retail campaigns, B2B activations and employee platforms.
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API-first cloud platform for flexible integrations with POS systems, e-commerce platforms, appsand marketing tools.
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Integrations with existing loyalty, retail, marketing and e-commerce systems.
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Direct access to gift cards, productsand experiences through integrated partners.
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Can be used in online stores, apps, campaignsand retail environments.
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Real-time insights and optimisation of incentives based on behaviour and performance.
Discover the possibilities for yourself
ISO 27001 Certified
Secure and fully GDPR-compliant
250+ platforms
on loyalty and incentive platforms
Over 8 million gifts per year
delivered to participants worldwide
Millions of active members
in loyalty and rewards programmes
400,000 transactions per day
processed on our platforms
90+ countries
suitable for use worldwide
Optimise is designed for seamless integration with existing IT systems and sales channels. Thanks to its API-first and headless architecture, in most cases no major changes to your IT infrastructure are required.
Optimise integrates with CRM systems, e-commerce platforms, POS systemsand marketing tools. Thanks to API integrations, the platform can be integrated into virtually any digital ecosystem.
Depending on the use case, an integration can take anywhere from a few weeks to a few months. The timeline depends on the complexity of the IT landscape and the desired functionalities.
Implementation requires minimal development resources. Optimise can be quickly integrated with your systems using existing integrations and APIs. We provide support for setup, activation and optimisation.
Yes, incentives can be triggered in real time via API integrations and event-based triggers, for example during a purchase, interaction, or campaign.
We’ll show you how to easily integrate loyalty, incentives and commerce with your existing systems and channels using Optimise.
What to expect