Encourage behaviour with incentives

Drive immediate behaviour and sales with activations that encourage action. This will increase participation, accelerate conversion and build long-term engagement among customers, partners and employees.

A selection of gift cards and products to use as incentives for activation campaigns and loyalty programmes

Turn attention into action

Strategic activations for consumers, channels and regions

Effective activation starts with a clear commercial focus. Don’t focus on discounts, but on behaviour and results. Discover how retail activations, B2B incentives and local campaigns drive behaviour and boost sales without putting pressure on your margins.

Engage consumers

Increase trial, spend and shelf impact by engaging consumers at the moment of purchase.

  • Brand impact in-store and online
  • Influence on the decision to purchase
  • Increase trial and repeat purchases
Channel control

Drive dealers and partners towards specific KPIs such as sell-in and product focus, with real-time performance insights.

  • Engage dealers and partners
  • Promote product focus and sales
  • Boost engagement and performance
Region & Format

Encourage repeat visits and boost local engagement with campaigns tailored to your region.

  • More store visits and repeat visits
  • Strong local involvement
  • Higher spending per customer

Why invest in incentive-driven activation?

Activation is the driving force behind behaviour. Without a smart activation strategy, traditional campaigns often lead to price pressure and temporary spikes without lasting behavioural change.

Many organisations invest in promotions to drive sales, but incentives go further: they add value, encourage participation and create brand engagement.

These are signs that you're missing out on opportunities to engage

  • Price pressure is increasing as promotions rely mainly on discounts
  • Discount promotions attract bargain hunters rather than loyal customers
  • Campaigns drive peak sales, but not lasting behaviour
  • Dealers, partners and stores show limited participation in your activations
  • Campaign management and fulfilment take up unnecessary time and resources


Sound familiar? If so, you’re probably missing out on valuable opportunities. Find out where your greatest potential for engagement through incentives lies during a free, no-obligation consultation.

The team discusses incentive-driven activation and a savings campaign during a meeting, using a campaign example displayed on screen.

“Touch Incentive helps us with a variety of tasks, including organising our customer appreciation days at Beekse Bergen and Efteling. From ticket sales to proactively brainstorming activation ideas, they’re always one step ahead and take care of everything for us.”

Irma van Woezik
Essent

When should you use an incentive-driven activation campaign?

For customers

Boost your sales volume right away

Promotions and incentives lower the barrier to purchase and encourage immediate action.

For employees

Boost performance toward specific goals

Short-term incentives help focus attention on KPIs, product launches and seasonal goals.

For partners

Sharpen the focus of your sales channel

Targeted promotions help dealers and resellers prioritize your product.

From strategy to targeted activation

Team discusses strategy for incentive-driven activations and behaviour management

1

Strategy

We translate your business objectives into a campaign where the target audience, incentives and timing all align.

2

Platform

With our custom-built campaign platform, we manage registration, participationand campaign operations, providing real-time insights into performance.

3

Incentives

We select the best incentives tailored to your target audience and campaign, ranging from premium brands and gift cards to experiential rewards.

4

Fulfilment

We handle everything from start to finish: from incentive procurement and inventory management to shipping and support.

Ready for more action and conversions?

Frequently asked questions about incentive-driven activation

When are incentives more effective than discounts?

Discounts encourage quick sales, but they put pressure on your margins and mainly attract bargain hunters. Incentives add value and influence behaviour, allowing you to increase engagement and conversion without putting pressure on prices.

Activation generates an immediate response, but the effect only becomes meaningful when you follow up. By integrating campaigns into a broader strategy, you can gradually build lasting behaviour and engagement.

Yes. Activation works particularly well with dealers, resellersand partners. By linking incentives to clear goals and performance metrics, you create focus and drive sales and engagement.

In an indirect sales channel, there is often a lack of direct oversight. By providing visibility into performance and linking incentives to KPIs, you can create a targeted focus and additional motivation to prioritize your product.

We start by defining the objective and target audience, then develop a campaign tailored to consumer behaviour and timing. With the right incentives and execution, we ensure an approach that is scalable and measurable.

From activation to lasting loyalty

Engagement drives immediate action, but without follow-up, the effect is only temporary. By linking engagement to a loyalty strategy, you can build lasting behaviour and commitment. Want to find out how to take that step?

Ready to get the most out of your relationships?
Discover how loyalty and incentives can help you activate, engage and grow your audience.

What to expect

  • We get to know your organisation and your specific challenge
  • We discuss opportunities for loyalty and incentives
  • You’ll receive a tailored, no-obligation proposal outlining the next steps