Randstad

How can Randstad show its temporary workers, known as “talents,” some extra appreciation at the end of the year?

Higher employee satisfaction

The programme helps foster a more positive experience and greater appreciation among employees.

Relevant and appealing offerings

Choose from more than 10 carefully selected gifts to suit a variety of tastes.

Touch approach

Each employee—30,000 in total—was given the opportunity to choose one of twelve gifts using a unique code. Together with Randstad, we agreed on a fixed budget, ensuring there were no cost surprises and that we completely eliminated the redemption risk. By making smart use of unique codes, we were able to offer gifts with clear added value relative to the budget available per talent. Distribution took place via a personalised mailing from Randstad, in which each recipient received their unique code to redeem on the platform, which was fully customized in look and feel.

Primary goals

Reward top performers with a thoughtful year-end gift
Creating added value through incentives
A simple process and no risk for Randstad
Freedom of choice for the talents, ensuring that this aligns with everyone’s personal preferences

Experience at Randstad

“Wow! A very successful collaboration in delivering and distributing the end-of-year gifts to our Randstad talent.” – Marjolein Beishuizen, Randstad

Experience and talents

“What a thoughtful gesture to receive such a lovely gift as an employee. The fact that I had the option to choose something I liked myself really makes me feel appreciated.”

“It was great that we got to pick out our own gift. There was something for everyoneand it’s nice to choose something you’ll actually use.”