Koninklijke Oosterberg

Touch approach

For this campaign, we deliberately chose an approach that works for all freelancers and small business clients. The implementation period was short, so simplicity was key. No complicated IT integrations, just a smart exchange of customer and sales data via SFTP. We built a rewards shop that perfectly matched the look and feel of the Woeste Weken campaign, ensuring everything came together as a cohesive whole. ​

Customers received welcome points to encourage immediate participation and automatically earn points on all orders within the participating product range during the promotion period. They can redeem those points for appealing, physical rewards such as Rituals, Lego, a BBQ, or even a ping-pong table. Not a fleeting discount, but something tangible that makes a lasting impact.

Assortment of savings products

• Focus on physical products; ​with a high experiential value​
• Staying top-of-mind longer thanks to daily use
• Premium brandsofferhigh perceivedvalue

Primary goals

• Increase sales
• Build more loyal customers
• Focus on Freelancers & Small Businesses
• Focus on selling products from preferred suppliers without a discount