The Touch Approach
All aspects of the existing BMN savings programme were revised, expanded and optimised. To offer more than a traditional savings programme, the BMN Club:
- The best gifts and gadgets
At BMN, customers automatically earn points with every order. These can be exchanged for the most beautiful experiences, the coolest gadgets and much more.
- The Taste Benefit Card with tasty advantages
Customers receive up to 70% discount on the tastiest deals. From cooking workshops, kitchen accessories and gift cards to discount vouchers and restaurant deals. There is something for everyone.
- The Entertainment Benefit Card for the best days out
With the Entertainment Benefit Card, members receive unlimited discounts on the best excursions for one year, up to 70%.
In addition to the completely renewed customer offer, the user experience was also improved by applying a Single Sign On process between the BMN webshop (BMN e-commerce environment) and the BMN Club (Touch LoyaltyPoint environment). Furthermore, the allocation of loyalty points is fully automated.
- Renew and expand the existing program
- Increase loyalty and customer satisfaction
- Stimulate cross and upselling
- Participation has risen sharply with the launch of the renewed BMN Club
- With the BMN Club, BMN has for the first time a way to reward online orders in addition to pick-up orders with points
- The extensive offer for existing customers has been greatly appreciated
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