THE BMN Club
How can BMN breathe new life into the existing savings program so that the points circulation gets going again and the program once again contributes to business objectives?
The Touch Approach
BMN’s existing savings program was revised, expanded and optimized in all areas. To offer more than a traditional savings program, the BMN Club offers:
- The best gifts and gadgets
At BMN, customers automatically earn points with every order. These can be redeemed for the most beautiful experiences, coolest gadgets and much more. - The Taste Advantage card with tasty benefits
Customers receive up to 70% discount on the tastiest deals. From cooking workshops, kitchen accessories and gift cards to discount vouchers and restaurant deals. There is something for everyone. - The Entertainment Benefits Card for the best days out
With the Entertainment Benefits Card, members receive unlimited discounts on the best outings for one year, up to 70%.
In addition to the completely renewed customer offer, the user experience was also improved by applying a Single Sign On process between the BMN webshop (BMN e-commerce environment) and the BMN Club (Touch LoyaltyPoint environment). Furthermore, the allocation of loyalty points was fully automated.
Primary Goals
- Renew and expand the existing program
- Increase loyalty and customer satisfaction
- Stimulate cross and upselling
Results
- Participation has risen sharply with the launch of the renewed BMN Club
- With the BMN Club, BMN has for the first time a way to reward online orders in addition to pick-up orders with points.
- The extensive offer for existing customers has been greatly appreciated
- The average turnover of active BMN Club members is 3x higher than non-participants
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