BMN Bouwmaterialen

How can BMN revitalize the existing loyalty programme so that points start circulating again and the programme once more contributes to the business objectives?

Increased participation

With the launch of the revamped BMN Club, participation has risen sharply.

Reward online and offline orders

With the BMN Club, BMN now has a way to reward customers with points not only for takeout orders but also for online orders.

Three times the revenue

The average revenue of active BMN Club members is three times higher than that of non-members.

Higher annual revenue

Annual increase in revenue since the relaunch.

Touch approach

We have completely revamped, expanded and optimised the existing BMN Rewards programme. We improved the entire user journey, email structureand product selection to make the programme more appealing and relevant to customers.

Through the revamped BMN Club, customers automatically earn points with every order, which can be redeemed for gifts, gadgetsand experiences. We’ve also introduced additional perks, such as the Smaak Voordeelkaart, which offers discounts on culinary dealsand the Erop Uit Voordeelkaart, which provides discounts of up to 70% on outings. Thanks to a Single Sign-On integration with the BMN webshop and automated point accrual, the user experience is simple and seamless.