Air Miles

How can Air Miles set up a store for physical products that integrates seamlessly with Airmiles.nl, both technically and in terms of design, so the experience feels familiar to members?

Orders

Air Miles members place more than 70,000 orders per year in total.

Joint marketing

Through targeted marketing activities, such as newsletters, Air Miles actively promotes the product range and boosts sales.

Added value

Joint partner partnerships provide added value for Air Miles members.

The approach for Air Miles

Our approach involved setting up a store for physical products that seamlessly connects to Airmiles.nl via SSO. In addition, we implemented a Miles API integration, allowing Air Miles to be automatically credited and debited with each transaction. We source products that align with the preferences of Air Miles members, focusing on accessible, lower-value items. We then configure the product range and promotions on the platform and develop a communication plan to drive engagement. We also handle all customer service and after-sales support for the physical products.

Primary goals

Offer Air Miles members the opportunity to redeem their Miles for physical products
Increase revenue within the programme through targeted marketing activities
Develop joint marketing partnerships with partners such as Staatsloterij and Kaartje2go