Case Albert Heijn
How can Albert Heijn generate as many participating parties as possible in its summer campaign?
The Touch Approach
Touch has been the official ticket partner of Albert Heijn since May 2017. Together we design a year-round campaign planning to implement on the platform voordeelshop.ah.nl
For the quieter summer period we created an Days Out-campaign. Customers save for a second ticket for free for more than 300 days out. Every 10 euros worth of groceries is 1 stamp and with 4 stamps the customer is entitled to the second ticket for free
Touch is the contract owner for all parties participating in the Albert Heijn Uitjes campaign. These are more than 300 amusement parks, zoos, museums, wellness resorts and other outings in the Netherlands, Belgium and Germany.
Albert Heijn is completely relieved of all aspects of administering this; all content has been supplied in full, including images, descriptions and e-tickets and has been personalized by region for various promotional materials
Primary Goals
- Increase brand awareness and Albert Heijn deal-feal Tickets
- The best deal for the customer in the outings high season
Results
- Due to the success of this action in recent years, it was repeated for the fourth time in the summer of 2021
- The most attractive offer on the market
- Significantly increased brand awareness for the Albert Heijn Ticket Service
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