Case De Mandemakers Group - De Mandemakers Family Club!

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De Mandemakers Group

How can Mandemakers Group express its appreciation to employees and how can they captivate, bind and retain them?

approach touch

Touch developed a completely customised Family Club Shop especially for The Mandemakers Group employees and their families.

The platform offers priority, privilege and benefit with the aim of creating the best moments together. To this end, the offer includes exclusive discounts on theme parks, zoos, sports activities and the coolest lifestyle gadgets. Employees also have a chance to win access to very unique experiences for themselves and their families through incredible win competitions. The offer is a mix of Mandemakers’ partners and content deals from Touch.

The platform is directly accessible on mobile via a web app with a personalised icon.

primary goals

Stimulate employee satisfaction
Staff binding

results

Many positive reactions from employees and their families
Very high participation in the platform’s win actions and the special deals
High level of engagement on the platform and newsletters (average 70% OR and 20% CTR)

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