Case Kruidvat
How can Kruidvat appropriately reward its customers for their purchases towards the end of the year?
The Touch Approach
Development of a sales promotion in collaboration with 2 A-brands of Unilever; Zendium and Prodent, with the inclusion of an incentive tool for an unforgettable evening; Video van Sint!
Video of Sinterklaas is a personal video message from Sinterklaas that you compose yourself! What could be more fun than surprising your child with a personal video of Sinterklaas? Thanks to the high experiential value and relevance during this period, this incentive fits in perfectly with the sales activities of Kruidvat and Unilever.
When purchasing two Prodent or Zendium products at Kruidvat, the customer receives a unique promotion code on the receipt. With this code he/she can compose a video message from Sinterklaas online for free! The promotion page is designed fully in line with the look & feel of Kruidvat.
Primary Goals
- Customer loyalty
- Stimulate cross and upsell
Results
- A lot of children made happy with a personalized message from Sinterklaas!
- Significant increase in sales of Prodent and Zendium during the promotional period
- Thanks to this action, the number of purchases at Kruidvat has increased compared to the same period a year ago
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