MORE CONVERSION THROUGH THE RIGHT INCENTIVE
The economic value
Economic value indicates what a product, in monetary terms, is actually worth. The effort for which the customer is rewarded must be in the balance. If the economic value of the incentive is too low relative to the effort, it could be demotivating. On the other hand, when the economic value of the incentive is too high relative to the effort, the customer may become aware of the attempt to influence (buying) behavior and resist it.