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Vrouw met grijze koffer bedrukt met het Avia logo. Sfeerbeeld voor de case van de Avia Incentive campagne

Case Avia

How can AVIA attract new customers and generate more traffic at the fuel stations?
The Touch Approach
(New) customers are motivated and encouraged to repeatedly refuel at AVIA through a savings system with a valuable incentive as a reward. Repeat purchases create a preference for AVIA, which also persists after the promotion – provided that the service is satisfactory during visits. For every €10 spent (excluding tobacco and games of chance), 1 savings stamp is issued. When submitting a full savings card (10 stamps), the customer receives a 50% discount on Fresh ‘n Rebel products:
  • Fresh ‘n Rebel Twins 2 / Twins Tip: From € 79.99 for only € 47.95
  • Fresh ‘n Rebel Rockbox Bold S: From €49.99 for only €27.95
  • Fresh ‘n Rebel Rockbox Bold XS: From € 39.99 for only € 23.95
Touch supplies a starter package with the number of agreed products and a complete POS package per branch. This package consists of savings cards, stamps, posters and window stickers.
Touch Incentive - Case Avia sfeerbeeld
Primary Goals
  • Stimulate repeat visits and purchases
Results
  • The promotion is a repeat of the previous JBL savings campaign, which has been repeated due to success
  • More than 86 starter packs distributed nationally with 3,870 Fresh & Rebel products.

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