Pricewise
How can Pricewise distinguish itself from the fierce competition among online price comparison sites?
The Touch Approach
Give customers something tangible in this digital environment; an actual physical gift when purchasing insurance online The consumer receives a physical Pricewise Uitjes Discount Card in gift packaging when purchasing an insurance policy via the Pricewise online platform. This gives customers up to 70% discount on the best outings and packages Wide promotion via the Pricewise website, TV, radio and social media
Primary Goals
  • Generate more online traffic
  • Create a distinctive offering compared to competitors
Results
  • The promotion was a great success in 2018 with a clearly visible higher conversion rate
  • Due to the high experience value and positive response, the promotion was repeated in 2019 and 2020, with an update to the look and feel
  • A similar campaign was launched at the end of 2019 with a personalized Gezond & Fit Discount Card to encourage the purchase of health insurance.

DID YOU FIND THIS INTERESTING?

THEN YOU DON’T WANT TO MISS THE FOLLOWING PAGES!

LET’S GET IN TOUCH!
Would you like to know more about this case or are you interested in an impactful loyalty and incentive solution? Our loyalty experts know everything about it. Contact us via this form!
Do you want to stay informed of the latest loyalty news?