Case Pricewise

How can Pricewise distinguish itself from the fierce competition among online price comparison sites?
The Touch Approach

For Pricewise we developed a loyalty campaign in which customers also receive something tangible in the digital environment; an actual physical gift with the online purchase of insurance

The consumer receives a physical Pricewise Uitjes Kortingskaart in gift packaging when purchasing an insurance policy via the online platform of Pricewise. Customers will receive up to 70% discount on the best trips and packages

This campaign was supported by Pricewise with a broad promotion via the Pricewise website, TV, radio and social media

Primary Goals
  • Generate more online traffic
  • Create a distinctive offering compared to competitors
Results
  • The promotion was a great success in 2018 with a clearly visible higher conversion rate
  • Due to the high experience value and positive response, the promotion was repeated in 2019 and 2020, with an update to the look and feel
  • A similar campaign was launched at the end of 2019 with a personalized Health & Beauty Benefit Card to encourage the purchase of health insurance

DID YOU FIND THIS INTERESTING?

THEN YOU DON’T WANT TO MISS THE FOLLOWING PAGES!

LET’S GET IN TOUCH!
Would you like to know more about this case or are you interested in an impactful loyalty and incentive solution? Our loyalty experts know everything about it. Contact us via this form!
Do you want to stay informed of the latest loyalty news?