Touch Incentive - Case Pricewise Loyaliteitscampagne - Headervisual
Pricewise
How can Pricewise distinguish itself from the fierce competition among online price comparison sites?
The Touch Approach

For Pricewise we developed a loyalty campaign in which customers also receive something tangible in the digital environment; an actual physical gift with the online purchase of insurance

The consumer receives a physical Pricewise Uitjes Kortingskaart in gift packaging when purchasing an insurance policy via the online platform of Pricewise. Customers will receive up to 70% discount on the best trips and packages

This campaign was supported by Pricewise with a broad promotion via the Pricewise website, TV, radio and social media

Touch Incentive - Case Pricewise Loyaliteitscampagne - sfeerbeeld
Primary Goals
  • Generate more online traffic
  • Create a distinctive offering compared to competitors
Results
  • The promotion was a great success in 2018 with a clearly visible higher conversion rate
  • Due to the high experience value and positive response, the promotion was repeated in 2019 and 2020, with an update to the look and feel
  • A similar campaign was launched at the end of 2019 with a personalized Health & Beauty Benefit Card to encourage the purchase of health insurance

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