Samsung
How can Samsung implement a centralized loyalty policy to connect Samsung users and optimize their product use?
The Touch Approach

When purchasing a Samsung product, Samsung users can register a code on the Samsung Members platform.

This platform offers unique rewards, exclusive deals on Samsung products and endless inspiration based on passion through masterclasses #DoWhatYouCant.

The platform offers an extra communication line for Samsung to highlight the product features through masterclasses.

Touch takes partial responsibility for the rewards and full responsibility for fulfilment for Samsung.

In addition, Touch manages all IT technical aspects of the Samsung Members platform.

Primary Goals
  • Customer loyalty
Results
  • The Samsung Members platform creates a unique online community for Samsung users
  • More than 1.6 million participants

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