Touch Incentive - Case Renault Winteruitjes Campagne - Headervisual
Renault
How can Renault effectively strengthen the relationship with its customers through contact moments at Renault dealerships?
The Touch Approach
Since 2017, Renault Netherlands and Touch Incentive have been working together on high-profile activation campaigns for the Renault brand. Together we have developed a campaign three times a year, including the loyalty campaign in the winter of 2019. Here we created a loyalty campaign with a combination of quality control of car maintenance and as a reward, a high value gift card: the Renault Erop Uit Voordeelkaart, which offers customers up to 70% discount on numerous activities. After signing up for the Renault loyalty program (My Renault), customers also have a chance to win a fully catered stay at Villages Nature® Paris at Disneyland Paris® The campaign was widely promoted by Renault via DM, radio, display, social media and television
Primary Goals
  • Customer loyalty
  • Generate in-store traffic
Results
  • A +9% increase in dealer-visited customers compared to 2017/2018
  • 9% of the customers who have had the Renault Winter Check carried out have signed up for a fully catered stay at Villages Nature® Paris. 11% of these are new My Renault members
  • Increasing customer data and insights for Renault

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