Case Renault
Since 2017, Renault Netherlands and Touch Incentive have been working together on high-profile activation campaigns for the Renault brand.
Together we have developed a campaign three times a year, including the loyalty campaign in the winter of 2019. Here we created a loyalty campaign with a combination of quality control of car maintenance and as a reward, a high value gift card: the Renault Erop Uit Voordeelkaart, which offers customers up to 70% discount on numerous activities.
After signing up for the Renault loyalty program (My Renault), customers also have a chance to win a fully catered stay at Villages Nature® Paris at Disneyland® Paris.
The campaign was widely promoted by Renault via DM, radio, display, social media and television
- Customer loyalty
- Generate in-store traffic
- A +9% increase in dealer-visited customers compared to 2017/2018
- 9% of the customers who have had the Renault Winter Check carried out have signed up for a fully catered stay at Villages Nature® Paris. 11% of these are new My Renault members
- Increasing customer data and insights for Renault
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