Remark
How can Remark distinguish itself in the drugstore industry and increase brand preference for its A-brands?
The Touch Approach
- Tailor made year-round campaign planning based on 10 campaigns per year with different themes
- These campaigns are tailored to various periods of the year, including sports vouchers, wellness vouchers, amusement park vouchers or hotel vouchers
- When purchasing the selected campaign items, the customer receives an added value incentive in the form of a gift voucher
- The unique code on the gift voucher can be activated on a corresponding platform, complete with look and feel of the relevant brand
- Prominently positioned on the store floor (head post or action column) and wide use of communication tools (action leaflet, radio and online)
Primary Goals
- Stimulate cross and upsell
Results
- Not sacrificing margin, but adding extra value to a product
- Multiple prominent placements on the store floor throughout the year
- Higher resale of various A brands from the Remark portfolio
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