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Vrouw met blauwe koffer bedrukt met het LOI logo als sfeerbeeld voor de case over de LOI voordeelprogramma

Case LOI

How can LOI distinguish itself from competitors and motivate new students to follow a study from their range?

approach Touch Incentive

While studying, it is good to take your mind off things. That is why students who register during the promotional period will have access to the LOI Vip Deals. With these deals, students can benefit from the best deals for a whole year for furnishing their study places and for relaxation, at home or outdoors. The discount goes up to 70%!

The assortment was determined in consultation with LOI, after which Touch arranged all the handling. LOI has been completely unburdened in this process; from content to platform development and fulfilment.

Sfeerbeeld van laptop, ipad en mobiel met beelden het LOI voordeelprogramma

primary goals

  • Customer loyalty
  • Create distinctiveness from competitors
  • Increasing student satisfaction

Results

  • The campaign was repeated several times due to its success
  • High number of visitors and orders on the LOI Vip Deals platform

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