Croky
How can Croky actively support local entrepreneurs in Belgium during the difficult Corona pandemic?
The Touch Approach
For Croky, we developed a customized campaign; the ‘Love Your Locals’ campaign. During the period September 2021 to early 2022, customers found a ‘Love Your Locals’ action strip on most Croky products. These action packs of Croky contain a unique code on the inside. With this code, customers can benefit from high discounts at Belgian local entrepreneurs and (e)-retailers through the Love Your Locals advantage platform. This platform was developed and set up by Touch Incentive.
Primary Goals
  • Supporting local entrepreneurs
  • Encouraging repeat purchases
Results
  • More than 1,500,000 unique codes issued
  • A significant increase in the number of repeat purchases
  • positive brand experience by supporting local entrepreneurs

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