Case Etos
How can Etos distinguish itself in the current drugstore industry with products or services that are outside the norms for the industry?
The Touch Approach
Commissioned by Etos, Touch has developed an unique ticket platform: etos.nl/vouchers. Etos and Touch jointly create a year-round campaign plan for the implementation of this platform.
Touch is responsible for the entire ticket offering and contract owner of all participating parties.
Etos is completely relieved of all responsibility; all content is delivered in its entirety, including images, descriptions and e-tickets.
Primary Goals
- Stimulate online and offline traffic
- A distinctive proposition compared to competition
- Broadening the range
- Broadening customer base by offering new type of products: (e-)tickets
Results
- Touch has been the official ticket partner of Etos . since 2018
- Offering a wide range of days out, including Fletcher, Toverland and Pathé
- Unique and high-profile shop floor campaigns on a monthly basis
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