For Greenchoice, we developed a loyalty program built around a sustainable experience; Samen Greenchoic. Sustainable choices are rewarded with points. These points can then be spent on a wide range of sustainable products and experiences. Think of a contribution to the Greenchoice Trouwe Klantenbos, sponsorship of a Jane Goodall adoption chimpanzee and products from Rotterzwam and Seepje, among others. Existing customers are not forgotten either. They are additionally rewarded with a welcome credit!
- Reduce churn
- Encourage sustainable behaviour
- Increase customer satisfaction and NPS score
- Samen Greenchoice ensures increased communication effectiveness with an average of 60% CTO per newsletter
- 1 in 3 customers indicate that they are happy that they receive something in return from Greenchoice
- 74% of customers say the program has encouraged more sustainable behaviour
- Through Samen Greenchoice, donations are made every year to protect more than 32,000 m2 of forest area
- Compared to non-participating customers, Samen Greenchoice participants are twice as likely to own solar panels
- Samen Greenchoice participants also use the Greenchoice Save App 3x more often
Did you find this interesting?
Then you don’t want to miss the following pages!
Do you want to stay informed of the latest loyalty news?