How can Greenchoice involve customers in their sustainable mission and at the same time retain these customers?

Approach Touch

For Greenchoice, we developed a loyalty program built around a sustainable experience; Samen Greenchoic.

Sustainable choices are rewarded with points. These points can then be spent on a wide range of sustainable products and experiences. Think of a contribution to the Greenchoice Trouwe Klantenbos, sponsorship of a Jane Goodall adoption chimpanzee and products from Rotterzwam and Seepje, among others.

Existing customers are not forgotten either. They are additionally rewarded with a welcome credit!

Primary objectives

  • Reduce churn
  • Encourage sustainable behaviour
  • Increase customer satisfaction and NPS score


  • Samen Greenchoice ensures increased communication effectiveness with an average of 60% CTO per newsletter
  • 1 in 3 customers indicate that they are happy that they receive something in return from Greenchoice
  • 74% of customers say the program has encouraged more sustainable behaviour
  • Through Samen Greenchoice, donations are made every year to protect more than 32,000 m2 of forest area
  • Compared to non-participating customers, Samen Greenchoice participants are twice as likely to own solar panels
  • Samen Greenchoice participants also use the Greenchoice Save App 3x more often

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