Why loyal customers are so important
A good relationship with the customer is very important for organizations. Having satisfied customers is nice, but satisfaction is not enough. You want your customers to be loyal to your brand. Why customer loyalty is so important, we would like to explain to you.
What is customer loyalty?
When someone is loyal, that person has a sense of belonging and involvement. With customer loyalty, the customer has this same feeling with a brand, product or service. This loyal feeling can be influenced. It ensures repeated purchases of products or services despite the presence of substitutes or marketing campaigns from other companies.
It starts with satisfaction
A satisfied customer is not necessarily a loyal customer, but a loyal customer is always satisfied. Customer loyalty therefore begins with customer satisfaction. For this, the customer relationship must be good. A negative customer experience is five times more valuable than a positive experience. It is therefore important to provide the customer with a positive experience. An organization does this by calling customers back when promised, but also by taking this person seriously and making extra efforts to solve any problem. Also, a customer wants to be heard and be able to trust the organization. This trust is based on quality, fair prices, delivering on the agreed delivery times and receiving correct invoices.
From customer satisfaction to customer loyalty
Even if customers are satisfied with your brand, they are always looking for something better. To bind these customers to your organization, you need loyalty. But loyal customers are not created overnight. The bond between a consumer and a brand must be built over a longer period of time. This loyalty is created through emotion, relevance and attention, based on brand experience, interaction, sense of value, trust and satisfaction.
Good for revenues
Loyal customers make purchases from your organization over a longer period of time. In addition, they spread their enthusiasm about your product or service to others. There is a good chance that you will make more profit as a result. Investing in customer loyalty is therefore much more profitable than acquisition and is also much cheaper than acquiring new customers through campaigns. When you work on customer loyalty, you also work on a reliable source of income.
“A satisfied customer is not necessarily a loyal customer, but a loyal customer is always satisfied”
Want to bind your customers?
Customer loyalty is therefore very important for your organization. Your customers create free word-of-mouth advertising for the product or service they have purchased. In addition, loyal customers are regular customers. Also, good customer experiences are good for your reputation. Want to know how to increase customer loyalty? Then read this blog. Would you like to spar about the possibilities of binding customers to your organization? We like to think along with you!
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