Case Greenchoice
How can Greenchoice involve customers in their sustainable mission and at the same time retain these customers?
Approach Touch
For Greenchoice, we developed a loyalty program built around a sustainable experience; Samen Greenchoic.
Sustainable choices are rewarded with points. These points can then be spent on a wide range of sustainable products and experiences. Think of a contribution to the Greenchoice Trouwe Klantenbos, sponsorship of a Jane Goodall adoption chimpanzee and products from Rotterzwam and Seepje, among others.
Existing customers are not forgotten either. They are additionally rewarded with a welcome credit!
Primary objectives
- Reduce churn
- Encourage sustainable behaviour
- Increase customer satisfaction and NPS score
Results
- Samen Greenchoice ensures increased communication effectiveness with an average of 60% CTO per newsletter
- 1 in 3 customers indicate that they are happy that they receive something in return from Greenchoice
- 74% of customers say the program has encouraged more sustainable behaviour
- Through Samen Greenchoice, donations are made every year to protect more than 32,000 m2 of forest area
- Compared to non-participating customers, Samen Greenchoice participants are twice as likely to own solar panels
- Samen Greenchoice participants also use the Greenchoice Save App 3x more often
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