DESTIL
How can DESTIL as a distributor set up a competitive marketing structure without price discounts, while creating added value for preferred suppliers?
The Touch Approach
Touch realized the ProPoints savings mechanism. Here preferred suppliers are funding partners. The use of DESTIL ProPoints counts as added value for the customer and as a campaign tool for suppliers. There is an additional reward in the form of ProPoints based on answered E-learning knowledge questions. These saved ProPoints can then be exchanged for:
  • Selected DESTIL products
  • Articles for the professional, at the office or at home
  • Various gifts, experiences or charities
  • Customized team building events
Primary Goals
  • Generating cross- & upsell
  • Relationship maintenance with suppliers
Results
  • Increased spend per customer
  • Growing turnover results among participating suppliers
  • E-learning proven to be very popular

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