Touch prepared an activation plan including road to market, sales and sales forecasts. As a first campaign we developed, together with Holland Casino, an exclusive welcome package at a sharp promotional price.
The introduction took place through a connecting sales channel (Albert Heijn) during a period of 4 weeks, of which 2 weeks in-store. Ample communication support was provided through the Albert Heijn bonus brochure, TV, radio, online and in-store.