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Case Holland Casino

How can Holland Casino introduce new guests – so-called First-Time-Visitors – to the casino in an accessible way?

The Touch Approach

Touch prepared an activation plan including road to market, sales and sales forecasts. As a first campaign we developed, together with Holland Casino, an exclusive welcome package at a sharp promotional price.

The introduction took place through a connecting sales channel (Albert Heijn) during a period of 4 weeks, of which 2 weeks in-store. Ample communication support was provided through the Albert Heijn bonus brochure, TV, radio, online and in-store.

Primary Goals

Stimulate and motivate new guests to visit one of the 14 Holland Casino locations

Results

Successful first campaign with more than 15,000 welcome packs sold
Most of the welcome pack buyers are First-Time-Visitors
Full roll-out of activation plan in Q1 2020 postponed due to Corona

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