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Man met blauwe tas bedrukt met het personeelsvoordeelwinkel logo als sfeerbeeld voor deze case

Case Personeelsvoordeelwinkel

How can the Personeelsvoordeelwinkel be relieved of the responsibility for keeping the product group ‘trips’ distinctive and attractive compared to discount platforms such as Groupon and Social Deal?
The Touch Approach
Since 2018, Touch has delivered all ticket-related deals. Weekly mailing to more than 150,000 members with 5 new outings. Touch is fully responsible for the sourcing and contracting of the participating parties. Touch takes full responsibility for everything from contracting to content
Laptop en mobiel met screenshots van personeelsvoordeelwinkel.nl als sfeerbeeld voor deze case
Primary Goals
  • Increased traffic
  • Increase platform relevance
Results
  • A reach of more than 200 organizations, in which more than 900,000 people with a disposable income have access to the Staff Benefit Shop
  • Tens of thousands of tickets per year
  • Thanks to the success of the pilot in 2018, there has been a structural collaboration for an indefinite period since 2019

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A year-round ticket campaign planning process
Touch has been the official ticket partner of Albert Heijn since May 2017. Together we create a year-round campaign planning to fill the platform ah.nl/tickets, with the Uitjes campaign in the summer as the highlight.
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Ticket campaigns come in many variations and which campaign form suits your organization strongly depends on the objectives and wishes. In this blog we explain the possibilities for you.
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