the Keurslager
How can the Keurslager optimize his current loyalty program and use it to attract a new (younger) generation?
approach touch
The Keurslager savings program began in the 1960s with a stamp book and a handful of products. By now, the loyalty system was considerably outdated, there was a limited gift selection and the delivery of these could not be guaranteed. In April 2020, it was therefore time for renewal and we launched the new digital savings program; a modern form of customer loyalty that all target groups can relate to.
The savings program now includes a fully digital front store where points can be redeemed, an enrichment of the number of premiums, faster delivery times and a well-organized customer service back office.
With the points saved, customers can buy meat products in-store or redeem the points through the digital savings program for some 1,400 items: from physical products to digital gift cards.
primary goals
- Customer loyalty
- Encouraging repeat purchases
- Attract new (younger) target audience
results
- Complete unburdening of the Keurslager in the implementation of this program
- Positive reactions from both customers and employees
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