the Keurslager

How can the Keurslager optimize his current loyalty program and use it to attract a new (younger) generation?

approach touch

The Keurslager savings program began in the 1960s with a stamp book and a handful of products. By now, the loyalty system was considerably outdated, there was a limited gift selection and the delivery of these could not be guaranteed. In April 2020, it was therefore time for renewal and we launched the new digital savings program; a modern form of customer loyalty that all target groups can relate to. The savings program now includes a fully digital front store where points can be redeemed, an enrichment of the number of premiums, faster delivery times and a well-organized customer service back office. With the points saved, customers can buy meat products in-store or redeem the points through the digital savings program for some 1,400 items: from physical products to digital gift cards.

primary goals

  • Customer loyalty
  • Encouraging repeat purchases
  • Attract new (younger) target audience


  • Complete unburdening of the Keurslager in the implementation of this program
  • Positive reactions from both customers and employees

Did you find this interesting?
Then you won’t want to miss the following pages either!

Want to know more about this case or interested in an impactful loyalty and incentive solution? Our loyalty experts know all about it. Contact us via this form!

Do you want to stay informed about the latest loyalty news?