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How can Pathé stimulate sales of Pathé Film vouchers via B2B channels?

The Touch Approach

Pathé supplies a wide and diverse range, consisting of the Pathé Midweek Voucher, the Film Voucher, the Premium Film Voucher, the Drinks & Bites Voucher and the Pathé Gift Card.


Touch uses these vouchers to develop extensive retail campaigns for Albert Heijn and Etos, among others.
Touch also recruits parties for various B2B promotions.

Case Pathé bij Touch Incentive - marketing campagnes & promoties - Pathé Filmvouchers
Primary Goals
  • Stimulating B2B sales
Results
  • Various national B2C campaigns with, among others, Albert Heijn and Etos, including a wide-ranging media effort in support
  • The vouchers are used by various parties as employee gifts or Christmas gifts

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