4 reasons why (digital) gift cards are so popular
It is one of the most popular products within loyalty campaigns: the gift card. Research into the increasing popularity of gift vouchers shows how these gift cards within loyalty campaigns create a win-win situation for both consumers and organizations.
Valuable addition of digital gift vouchers
You may be wondering how this product creates a win-win situation. With these reasons we explain why digital gift cards are a valuable addition to any loyalty campaign
Gift card as a gift
Digital gift cards are a real solution within loyalty campaigns. This is partly because digital vouchers can be redeemed at multiple locations. This way they can easily be given as a gift to someone.
Gift cards are also better received by consumers than regular money, the research shows. As a company you can hand out gift cards at certain times of the year, such as Christmas. In addition, storing digital gift cards is very easy. This way, the consumer can easily take the gift voucher with them. Gift cards are also cheaper for a company. Because the cards are purchased in large numbers, you pay less per gift card than the value stated on the card. This way you see the win-win situation come back!
Through our experience we know that gift cards are a great success within loyalty programs. Consumers use loyalty programs to save on expenses. Through the brand or store’s loyalty campaign, you save points with every expenditure, for example, that you can later exchange for money or products.
“Gift cards are easy to order, personalize and can be delivered quickly.”
Gift cards are more fun than money
Research shows that employees would rather receive a gift card than money. Money is often spent directly on fixed costs such as bills or groceries. With a gift voucher, the recipient really buys something for themselves. A gift card is also more personal because it is often for a specific store or industry. Think of a Bol.com or BeautyCadeau voucher. A Select Gift Card is also nice to give. The recipient then chooses his own gift card.
Increased and extended brand interaction
In addition, the gift card has more brand experience than money. With a (digital) gift card, the brand stays top of mind with consumers for longer! This increases loyalty to the brand. Research shows this because the gift card ends up in the mailbox or on a shelf. This means that the consumer regularly sees the gift card before it is used.
In some cases, branding of the gift card is possible, for example by sending a personal branding email. Sometimes even the look and feel of the card can be adapted to your company’s brand. This way, the consumer is reminded of the brand when the voucher is redeemed.
Personal and fast Another survey by Blackhawk Network shows that consumers experience digital gift cards as personal and fast. This is because they are easy to order, personalize and can be delivered quickly. These insights are useful for companies that are thinking about using digital vouchers in their loyalty program.
Getting excited?
Did you know that gift cards for employees are also nice as a gift? Gift cards are cheaper than money, they suit every gift occasion, they have more experience than money and you show appreciation to your employees.
Would you like more information about the possibilities of digital gift cards within your loyalty campaign? Please feel free to contact our loyalty expert Vinny Truvnev. He will be happy to explain everything about this to you .
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