5 questions for Nicole Westerbeek

Nicole joins our team since 2023 as Category Manager in our Promotions Retail department.

“It’s cool to see your work eventually reflected on the shop floor and in the media.”

1. How do you start your working day?

I turn on my laptop and get a cup of tea. Then I check my mailbox for new emails, check my calendar for the day and make a to-do list.

2. What are your activities on a day?

In my role, I am mainly concerned with liaising with existing and new partners to provide our channels with the best days out and discount vouchers for various products and services. The aim is to be able to offer a varied and attractive range all year round. I also work with our partners at Etos, HEMA and Vodafone/Ziggo Priority to deliver successful ticket deals that connect well with their target audience.

3. Which project or final product to which you contributed makes you proud?

I find that difficult to choose, as there is so much happening within our company. If I really have to choose, I am most proud of the ticket campaigns with our retail partners. A lot of time goes into the preparation of a ticket campaign and it is great to see your work reflected on the shop floor and in the media. Partly thanks to my contribution, the customers of our retail partners experience a fun and inexpensive day out.

4. What makes your job so enjoyable?

I have daily contact with all kinds of companies, so that makes my work very varied. Closing a great ticket deal gives me great satisfaction. As does putting together a year-round campaign planning for our retail partners.

5. Do you have a question for Nicole? Ask your question here!