5 questions for Dennis van der Ent

Dennis works at Touch since 2018 and is our Marketing Director


 “The development from idea to concept to rollout makes what we do so much fun.”

1. How do you start your working day?

The morning generally starts early. The alarm goes off at 06:15. Good morning!

Then I grab my running clothes from the closet and go for a run. Around 08:15 I get into the car and Radio 2 sounds through the speakers: ready for a new day.

When I arrive at the office, I first check my mail and then get to work with what is on the schedule for the week.

2. What are your activities on a day?

Our team is responsible for all marketing communication related matters. These activities are very varied. I am involved in the development of a tailor-made voucher, the elaboration of a new cards concept, a sales presentation or advertisement up to a strategic communication plan for a customer.

Nothing is too crazy, bring it on!

3. Which project or final product to which you contributed makes you proud?

It’s hard to say because I’m proud of everything. Even the very small things that no one often sees can cause very proud feelings.

The corona year was a special year. With the company, we have been more resilient than ever. We showed how flexible and creative you can be under high pressure. A good example of this was the development of various gift cards that we put on the market together with the Nationale Postcode Loterij, but the Home Voordeelkaart initiative was also a bull’s-eye.

4. What makes your job so enjoyable?

We are often at the start of the development of a new product or service or enter into a new partnership with the customer. The development from idea to concept to the eventual production rollout makes what we do so much fun. In short: the process. As is often said, it is not the final destination that is beautiful, but the route you take to get to where you want to be. It is of course extra nice if the final destination meets expectations.

5. Do you have a question for Dennis? Ask your question here!