1. How do you start your working day?
An ideal working day starts early at the office with a session in the gym. Then I take a shower and start the day with a lot of energy!
2. What are your activities on a day?
As the person ultimately responsible, I like to be involved in all divisions of Touch, consisting of the Loyalty, Promotions, Ticketing, Giftcards and e-Commerce departments. It’s important that the operation goes well, but that we also continuously think about the future. I deal with this almost on a daily basis: from the internal teams, product development, customer acquisition to marketing communication. I am also responsible for international growth. In addition to the work for Touch, I like to contribute to the incentive industry in general on a daily basis. For example, I am a board member of the Incentive Marketing Association.
3. Which project or final product to which you contributed makes you proud?
I am especially proud that, during the challenging corona period, we have fully committed to new relevant products as a team. We have further developed our products and services in a way that they are functional for the customers and the organization is stronger because of this. In close consultation with our relations, we have responded as much as possible to the changing circumstances.
4. What makes your job so enjoyable?
I get a lot of satisfaction from our customer base. We work with companies that operate at the highest level and in various industries. We are made part of their challenges and then contribute from our incentive expertise. Touch supports these organizations with acquisition, retention and recognition programs. What also makes our profession very nice is that you come across our campaigns in the national media from TV, radio to online.
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