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Decathlon Membership

How can we set up an effective loyalty programme at Decathlon in which customers can exclusively earn Decathlon gift cards?

approach touch

With this loyalty programme, Decathlon rewards its customers with points for their commitment and positive choices. The earned points can be converted into Decathlon gift cards, which they can use to purchase all kinds of sports and outdoor products. Points are earned in the following ways:

Welcome points that can be claimed upon registration;
1 point for every euro spent in shop or online in the webshop;
Double points for sustainable purchases;
Extra points for weekly sports activities, measured via a sports app or wearable;
Various campaigns via Typeform.

Primary goal

The aim is to develop a loyalty programme that will not only increase customer satisfaction, but also boost sales and build a strong, long-term relationship between Decathlon and its customers.

results

Over 30 orders per day
Almost 5.000 unique order takers
Over 60.000 participants

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