In addition to the completely renewed customer offer, the user experience was also improved by applying a Single Sign On process between the BMN webshop (BMN e-commerce environment) and the BMN Club (Touch LoyaltyPoint environment). Furthermore, the allocation of loyalty points was fully automated.
- Renew and expand the existing program
- Increase loyalty and customer satisfaction
- Stimulate cross and upselling
- Participation has risen sharply with the launch of the renewed BMN Club
- With the BMN Club, BMN has for the first time a way to reward online orders in addition to pick-up orders with points.
- The extensive offer for existing customers has been greatly appreciated
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