THE BMN Club
How can BMN breathe new life into the existing savings program so that the points circulation gets going again and the program once again contributes to business objectives?
The Touch Approach
In addition to the completely renewed customer offer, the user experience was also improved by applying a Single Sign On process between the BMN webshop (BMN e-commerce environment) and the BMN Club (Touch LoyaltyPoint environment). Furthermore, the allocation of loyalty points was fully automated.
Primary Goals
  • Renew and expand the existing program
  • Increase loyalty and customer satisfaction
  • Stimulate cross and upselling
Results
  • Participation has risen sharply with the launch of the renewed BMN Club
  • With the BMN Club, BMN has for the first time a way to reward online orders in addition to pick-up orders with points.
  • The extensive offer for existing customers has been greatly appreciated

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