Touch Incentive is expanding its activities in Germany through the acquisition of Living Bytes.

Touch Incentive is expanding its activities in Germany through the acquisition of Living Bytes. This strategic move strengthens the company’s full-service offering with additional expertise in Loyalty Solutions and Promotions. The addition of Living Bytes gives a significant boost to the German client base and contributes to a broader and more robust service portfolio within this market.

Living Bytes becomes the second German company to join Touch Incentive, following oneConcepts. While oneConcepts is particularly strong in loyalty fulfilment, Living Bytes brings new specialisations that further complete the offering in Germany and strengthen Touch Incentive’s position in the region.

“Living Bytes fits perfectly with our ambition to continue growing in Germany,” says Dennis van den Berg, CEO of Touch Incentive. “They hold a strong position in the market and provide services that immediately strengthen our portfolio. Together, we can create more value for both existing and new clients.”

Matthias Müller, CEO of Living Bytes, adds:
“By becoming part of Touch Incentive, we can offer our clients a broader range of services. Combining our expertise with the scale and e-commerce tech of Touch Incentive opens new opportunities for growth.”

This expansion is part of the international growth strategy of Touch Network group and is supported by investment firm Mentha. Mark van Ingen, partner of Mentha adds “The acquisition of Living Bytes successfully demonstrates the ambition of Touch Incentive to continue growing the group across Europe.”