news Touch Network
Mentha realizes loyalty and incentive specialist Touch Network by merging three companies.
Strong player in the field of customer and employee programs
Mentha is investing in Touch Network, a specialist in loyalty, incentive and promotional services, by merging the companies Touch TVCC (Tickets, Vouchers, Codes, Cards), Touch Incentive Marketing and Jibe Commerce. This creates a strong player in the field of customer and employee programs.
Touch TVCC focuses on customer and employee satisfaction promotions and programs and Touch Incentive Marketing is a specialist in loyalty marketing. The two were previously part of the same group, but mostly worked separately. Jibe Commerce develops specific software to manage these programs. Thanks to Mentha’s investment and active participation, all activities are aligned. By merging, Touch Network will become a major partner for existing and new customers, including the larger supermarkets, department stores, gas stations, amusement parks, car brands and energy suppliers.
After the merger and formation of Touch Network, the new company will focus on both a buy & build strategy and further (international) organic growth by attracting new customers. In particular, the goal is to make Touch Network a larger international player.
DENNIS VAN DEN BERG, FOUNDER OF TOUCH AND THE CEO OF TOUCH NETWORK:
“Door de krachten te bundelen kunnen we onze bestaande en toekomstige klanten beter en breder bedienen. Het partnership met Mentha maakt verdere uitbreiding en groei mogelijk, waardoor we nog steviger in de markt komen te staan. Onze klanten profiteren van een solide loyalty-platform als resultaat.”
EDWIN WITVOET, FOUNDER OF JIBE:
“The merger offers tremendous opportunities. We have developed a unique platform that streamlines the set-up and roll-out of a variety of loyalty programs. Because we are now closer to each other, we can strike an efficiency chord and use our platform even more effectively.”
MARK VAN INGEN, PARTNER AT MENTHA
“Loyalty programs are an indispensable tool for binding customers and attracting new target groups. The merger of these three parties will create room for new activities and further growth. It also creates a driven, entrepreneurial team that can deliver products together with supporting software to our customers. We have already met many people from the new group and are in line in terms of vision and entrepreneurship to build together on the continuation of this adventure.”
ABOUT MENTHA
Mentha is an independent private equity firm that invests in established, mid-sized and profitable companies with substantial growth potential. Mentha is actively involved in companies in its portfolio and supports management teams in realizing ambitious growth plans via both organic growth, international expansion and/or via a buy-and-build strategy. In doing so, it creates stronger and larger companies with significant strategic value.
More information: menthacapital.com