5 questions for Hylke Hondema

Hylke has worked as CFO at Touch Incentive since 2024.

“I get the most satisfaction from growth and improvements that are made!”

1. How do you start your working day?

Nice and early. Usually I am one of the first in the office. On the way there, I have often been thinking about how I am going to spend my day, about what I want to start and what I want to finish. I say hello to my colleagues and then I usually start right away. Cup of tea and get to work!

2. What are your activities on a day?

I have ultimate financial responsibility. This means that my duties include accounting, financial processes, financial reporting internally and externally and liabilities. This is an internal role, but I also interact with key stakeholders such as customers, suppliers, the bank and shareholders. I also have a role in data in the organization, legal issues and I manage the Finance team. I am currently working to further professionalize the finance department so that it can handle growth and is future-proof.

3. Which project or final product to which you contributed makes you proud?

Setting up a new reporting model that integrates multiple models. This saves a lot of time and creates more insight. As well as a different division of the Finance team to be able to grow with the team where everyone is in a better place.

4. What makes your job so enjoyable?

That there are many different aspects, so I do something different every day. I get the most satisfaction from growth and improvements that are made!

5. Do you have a question for Dennis? Ask your question here!